17 Aug

Broad based demand vs. tiering: which to choose?

Revenue and sales volume should determine your marketing strategy Should your business target broad based demand or focus on a tiered marketing structure? In other words, should you put all your eggs in one basket or have a finger in every pie! The answer requires a careful analysis of the demand for your product/service and the role each market segment plays in your revenue. As a service provider, for example, where does a larger share of your revenue come from – the general public (the broadest category), enterprise (the next largest) or strategic accounts (the smallest group)? It

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10 Aug

Teleprospecting: An Effective Lead Generation and Qualification Vehicle

Teleprospecting qualifies hot leads to help you take action before your competitors do Phone hang-ups and door slams are the most dreaded situations for sales people anywhere. Ever considered teleprospecting to help your team?  While many haven’t heard of teleprospecting and some confuse it with telemarketing, there are a few forward-thinking businesses that taken advantage of its ability to qualify hot leads and jump ahead of their competitors. Is it for you? B2B teleprospecting is an effective lead generation and qualification vehicle that helps companies cut to the chase and get down

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