22 Feb

Twitter and B2B Lead Generation

When it comes to social media marketing no business wants to be left behind. It’s mostly free, elicits immediate response and has tremendous reach. Employees and executives are encouraged to ‘tweet’ new products/services and events, keep in constant touch with the target market and manage customer relations when the waters get choppy.  And Hollywood thrives on it. However, while Twitter, Facebook and YouTube, etc. were earlier being used for B2C communications, today social media is being touted as a cost-effective B2B lead generation machine. Let’s look at some recent examples of

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15 Feb

Love Your Brand, Love Your Customer

…And love your watch! I do. I really love every watch I own. Each one is unique and has a special place in my life. So when I had issues with my brand new Moon Dust DNA from Romain Jerome, I was shocked and upset. Here’s what happened. I had just bought this RJ masterpiece from an authorized dealer before I went on a family vacation in December. Shortly thereafter I started having issues with the Power reserve. When you spend good money on a watch, you expect flawless performance! This snazzy little piece of art has authentic moon dust on the dial, the titanium and steel for the

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09 Feb

Social Media and Common Sense – How Common is it?

For social media to work in a B2B context we need total alignment of all go-to-market tactics. Unfortunately, the “experts” are looking at social media as a single focus tactic, despite the fact that it is an unproven replacement tactic. If the end game is to produce a sales ready lead or speed up the process to a sales ready lead then organizations ought to start thinking integration and alignment. What is happening to your increased web inquiries, landing page visits, etc. that are being generated by your Internet marketing and social media activities? I see this whole issue as a more

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03 Feb

To Spike, or Not to Spike: that is the question

I’m feeling inspired by Shakespeare here but unlike Hamlet, it’s not a question I would ponder. Rather, it is a rhetorical question and my answer would always be “don’t spike”. I agree; a challenging economy and value-conscious customers are making it increasingly difficult for organizations to stay afloat, let alone meet sales targets. Added to that is the pressure of getting to customers before your competitors do. A “quick fix” might seem like the ideal solution. Enter a spike marketer who may be able to deliver the quick boost you’re looking for to improve your sales.

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