22 Mar |
Social Media and B2B Lead Generation…A definite work in progress |
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- Take the statistics with a grain of salt A recent Survey by Hubspot, “The 2011 State of Inbound Marketing” offers statistics on the average cost per lead for Inbound vs. Outbound marketing in 2010-2011 for North American companies. With social media budgets increasing between 2010 and 2011, social media channels seem to surpass paid search for inbound marketing. eMarketer quotes this survey and opines that inbound leads via blogs and social media are the least expensive inbound leads (actually, they use the term “cheapest leads”!) I’d like to examine this statement –
Read more...15 Mar |
10 Reasons NOT TO Use Social Media |
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I can see some of you raise your eyebrows as you read the title of this blog post. When every individual and every business is deeply and passionately immersed in social media, what planet am I on? I’m coming from the opinion that unless your organization has mechanisms in place to generate ROI from your social media efforts, you would be wasting precious time and resources on it. Yes, there’s plenty of motivation (and inspiration) for engaging in social media. In recent posts I have been analyzing and commenting on the contributions that social media technologies and tools can make to
Read more...08 Mar |
Understanding the Umbrella of Social Media Technologies |
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Familiarize yourself with Social Media Glossary for B2B Get to know the language and terminology Were you one of those who pooh-poohed David Fincher’s “The Social Network”? Stayed away from watching “a movie about computer geeks” or “the Facebook movie”? Wonder if that will change now after the film won 3 out of the 8 Oscars it was nominated for. It’s funny how we scramble to get up to speed with the Red Carpet buzz. And yet, many of us are guilty of lagging behind on the knowledge about business tools and terminology that can actually help our business; i.e. Social
Read more...01 Mar |
A 10-Point Checklist for Achieving Marketing Leadership |
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As business owners and head honchos of organizations, no matter how big or small, we have the responsibility of demonstrating marketing leadership. A vital part of that is staying relevant and infusing into our organization ideas that are practical and realistic. Leveraging innovative marketing approaches like social media and integrating them into traditional, proven systems is the way to achieve marketing leadership. As good leaders then, we ultimately steer our companies to also become successful market leaders. But first, what’s a relevant leader? I think a relevant leader is one who
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