27 Apr |
When it comes to Effective Lead Generation…Less is More |
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Remember the maze puzzles we did as kids? Or why go so far back – most of us use a GPS to navigate these days. I find the experience somewhat similar to cracking a maze. You know your starting point and you have a destination in mind. But getting there can be as simple or as complicated as you choose. It’s the same with lead generation. In a lot of instances we add several project components to lead generation, often resulting in complicating things and slowing down the whole process. I have seen many instances of complexity being added over time. In my opinion, there are three major
Read more...19 Apr |
Do People Provide False Contact Information Online? 69% of the time! |
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It’s true! Landing pages and web forms can bring inaccurate information into your database. Landing pages are increasingly gaining ground as a popular online marketing tactic. Organizations include a strategically designed landing page in their package of marketing tools because it offers them the opportunity to ask for visitor information. From downloading a whitepaper in exchange for an email address to requesting a free trial by providing more detailed contact information, individuals do respond to a compelling call-to-action in a landing page that catches their attention. I read an
Read more...13 Apr |
Account Mapping and Intelligence – A waste of time or worth the effort? |
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Do it right or pay the price. In one of my earlier blog posts, I mentioned that the best list for any B2B marketer to acquire is not one that is bought but one that is built and carefully nurtured over time. A good list for B2B lead generation must have a solid foundation for building organizational history. Sounds logical and easy, doesn’t it? The reality is that small and larger companies alike are having real issues staying on course. In the absence of a well-defined and disciplined process to build and maintain their internal list, several organizations are pouring money down the
Read more...05 Apr |
Can a small company think ‘big’ when it comes to B2B lead generation? |
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- Yes! Provided the right factors are at play In a difficult economy smaller companies are the first to feel the pinch. Lack of a demand generation strategy and process are the main reasons for lagging behind. Internet marketing has expanded product/service options, widened reach and shortened the buying process. Small enterprises need to re-invent their marketing strategies, get out there and pick up the pace to prevent being obliterated. How can they do this? Focused B2B lead generation – large companies know its value and smaller enterprises need to test its benefits first-hand.
Read more...01 Apr |
Evolution of Social Media for B2B Lead Generation |
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“Analytics is key” says Paul Dunay Social Media Expert “After 2 years of developing a strategy to deal with various types of social media conversations within Avaya we finally got the monitoring and routing of those conversations to be institutionalized within the firm. No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day. I felt there had to be much more we can do with the social data that we just can’t get out of monitoring. So I started looking at the social media analytics
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