26 Jul |
Effectiveness of Social Media Marketing for B2B – The Debate Rages On |
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Popularity is a strange thing – whether it is a high visibility brand, a car, a pop star – as the popularity charts go up the numbers on the opposite side start to grow too. It’s true, die-hard fans will always have a community that looks down on them (their taste). Same is the case with Social Media Marketing (SMM). You can love it, hate it, but you can’t ignore it. And so it continues to be a topic of debate in the world of business. How effective really is it? Is it only the racehorse for the consumer market or can B2B marketers gain significant ROI from social media marketing? I
Read more...19 Jul |
Comparing Centralized vs. Decentralized Marketing – Finding Middle Ground |
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My post last week drew some crossfire between my friends in the C Suite and their senior marketing managers. I raised the question about whether the bean counters were stifling marketing creativity and it looks like I may have ruffled some feathers! No problem with that – a debate is always good. However, I thought I’d take the opportunity this week to compare a Centralized vs. a Decentralized marketing set-up. I believe that both have their merits and an organization that finds middle ground will be the most successful overall – with lead generation, marketing programs and
Read more...12 Jul |
Are Your Bean Counters Stifling Marketing Creativity? |
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A few months ago I posted on this blog about how and why small companies can think big. It’s like the small, fast cars on the race track. Smaller players can act fast because they are nimble enough and have a streamlined decision making process. Unlike most large organizations and IT giants that frequently or sometimes even chronically suffer “analysis-paralysis”, small and medium companies have the ability to move faster. They have the potential to get ahead of their bigger competition. I was just reading Car Guys Versus Bean Counters: the Battle for the Soul of American Business, by
Read more...05 Jul |
How to Build a ‘Fast and Furious’ Demand Generation Process |
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The Honda Indy is coming up in Toronto at the end of this week (July 8-10, 2011); celebrating 25 years I believe. When it comes to Indy car racing, there is no denying the S Factor*. Now most people would consider the S Factor to be “Speed” and some others may take cognizance of “Skill”. In my opinion, there are 2 more critical ones – “Strategy” and the “Squad” (the folks with the fuel, jacks and grease in the pit stop). The speed and skill of the person in the driving seat would be of little use without a sound strategy and a team to offer the right support. Let’s apply
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