25 Aug |
SEO Fundamentals – Separating Jargon from What Really Works! |
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A Guest Blog Post by Internet Marketing and Social Media Expert, Liana Ling Louis invited me to be a guest blogger for a short series to share some insights into Internet marketing and social media. Although many people have written about it, I wanted to start this series off with some SEO basics (search engine optimization). With all the information (and mis-information!) available out there, we continue to see business owners who are not up to speed with SEO fundamentals and B2B marketing departments that have not invested adequate resources or strategic thought into optimizing their
Read more...09 Aug |
Who’s Running Your Marketing? |
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It’s not uncommon to see newbie, tech-savvy, social marketers display their impatience with the “grey brigade”. It’s equally common to see experienced, mature heads shaking disapprovingly at Generation Y who are “still green behind their ears”. The challenge in many B2B marketing situations is that it’s either the ‘grey’ or the ‘green’ in a position of power and calling the shots. Now ideally, the two should blend well so that new age technologies can be optimally leveraged with the valuable mingling of experience. Corporate America is seeing the increasing surge of
Read more...03 Aug |
Vanilla Marketing Vs. Geo-targeting – What’s the “Scoop” |
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In a recent report, the CMO Council identifies the top 10 ways to create marketing ecosystem value. For sure, everything looks good on paper, but in my opinion, it doesn’t take into account local markets and ground realities. How can you replicate the same strategies for different marketplaces? In a typical scenario, the CMO yields the power of marketing policy. The pendulum has swung way too far on that end. I reiterate what I said before – about finding middle ground. I marvel sometimes at the timeless, ageless wisdom of ancient sayings. Many of them may sound clichéd but there’s
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