25 Oct |
Social Media for B2B Marketers: Brand Recognition and What Else? |
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Several months ago, I commented on my blog about Dell’s social media initiatives and the much touted case study of their “success”. Any good marketer should learn from past mistakes and refine demand generation tactics to deliver greater results and ROI. I thought it worthwhile to look back and see if Dell’s strategy has evolved and improved. Dell has been running its Trade Secrets campaign using Twitter, Facebook and various blogs. The campaign encourages users to share their experiences and tips about the new Dell Vostro V130. With over 1500 contributions, Dell has gathered enough
Read more...18 Oct |
B2B Marketing and Lead Generation Challenges – “The Q Continuum” |
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One of my all-time favourite television shows was Star Trek – the whole gamut of Star Trek: The Next Generation, Star Trek: Deep Space Nine, and Star Trek: Voyager. For those of you who didn’t fancy it or can’t remember trivial details like I do (am not ashamed to admit it!), let me remind you about the Q Continuum – an extra-dimensional plane of existence inhabited by a race of extremely powerful, hyper-intelligent beings known as the Q. They typically display indifference to most non-Q beings but have a deep interest in the development and progress of humanity. The Q character,
Read more...11 Oct |
The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective |
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In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This is an ongoing debate and a quick search on Google will show you that the range of opinions is fairly wide. The range of actual cost estimates is even bigger. The reason for this is mainly because individuals and organizations have diverse definitions of a lead. With the varying criteria that exist out there, it’s inevitable that the comparison is apples to oranges rather than apples to apples. [caption id="attachment_1041" align="alignleft"
Read more...04 Oct |
Lessons from Facebook Addicts |
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I’ve been seeing and hearing so much lately about how individuals can’t do without their daily (or is that hourly?) fix of Facebook that I decided to rock the boat a little bit. So I took an intended Facebook vacation last week. My “vacation” wasn’t as simple as just not logging into my account. I went as far as deactivating my account. Now did that rock the boat, and how! People were going crazy and asking me if I was okay or if they had done anything wrong. The reactions I got were so quick, so strong and so emphatic it was as though I had really done something unimaginable.
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