14 Feb |
Love Struck, Infatuated or Just in Awe of Social Media? |
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It’s time to pursue a meaningful relationship… It was another red carpet night in tinsel town this past Sunday; the 2012 Grammy Awards at The Staples Center in LA were watched by music fans worldwide. Personally, although I did not watch the entire show, I could not help but think about how the glamour, gizmos and digitally created music of today did not even come close to the magic that Sir Paul McCartney stirred up. Sitting on a stool with a single microphone in front of him, a white suit minus any bling, a string and piano orchestra, and Eagles star, Joe Walsh to accompany him on
Read more...17 Jan |
Does Your Social Media Image Match Ground Realities…or is it up in the air? |
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Big brands are quick to communicate their “brand promise” across marketing channels. With the rapid evolution and near total adoption of social media marketing, it is now much faster and easier to communicate with your stakeholders. What the big boys need to keep in mind, however, is that actions do speak louder than words. Your website, company blog, Facebook and Twitter pages can say great things about your commitment to quality, customer service, blah, blah, blah…but if your target audience does not see this reflected in actual experience with your brand then you have a problem
Read more...20 Dec |
A Review of the Top B2B Lead Generation Posts of 2011 |
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Looking back over 2011, first thank you to everyone who has taken the time to read my posts and join in the conversation and improving approaches to B2B lead generation. If you are new to the blog or a regular subscriber, I thought it would be helpful to summarize the top five B2B lead generation blog posts of 2011 based on total readership, starting with the most popular: 1. Why Aren’t Your Sales People Following Up on Leads Provided by Marketing? It’s true isn’t it? That’s a fairly common situation in the B2B market. When the numbers are down and falling short of target,
Read more...29 Nov |
Social Media for B2B and B2C—A Carnival of Grasshoppers? |
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Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a “grasshopper” as a term of endearment for one who still has a lot to learn. A quick Google search led me to a scene I remember and I’d like to share it with you. Take a look— Now I’m not claiming to be like Master Po—mainly because I am neither blind nor old! But I was struck at the time by the old man who could see and hear things that others (including the young “grasshopper” boy) could not. My reason for bringing this up here on my blog is because I see a lot of
Read more...15 Nov |
Barriers to B2B Marketing |
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Continuing on my commentary on the MarketingSherpa 2012 B2B Marketing Benchmark Report, I’d like to draw your attention to what organizations consider the top barriers in their effort to overcome marketing challenges. Lack of resources in staffing, budgeting or time appears to be the #1 barrier. I wonder what the C Suite and Bean Counters would say about that. The same powers that hold Marketing accountable for reporting revenue contribution metrics are stifling marketing creativity by pulling back resources. My advice to marketers is to focus on lead quality and not worry about the
Read more...21 Jun |
Things they said at the B2B Demand Generation Summit… |
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Throughout the SiriusDecisions Summit this year, the message of “sales and marketing alignment” resonated loud and clear. That, in fact, was the theme – B-to-B Sales and Marketing: Forging a New Alliance. If you’ve been following closely, this theme has been a recurring one on my blog as well. Last summer, I wrote about connecting the dots between lead generation, sales and CRM. Around the same time, I offered a quick summary of inbound marketing trends and adoption of best practices for lead generation. Coming back to the Summit, speakers, John Neeson (co-founder of
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