Lead Generation »

Interesting Infographics: Constructing the Perfect Lead Generation Form

Interesting Infographics: Constructing the Perfect Lead Generation Form

Louis Foong September 18, 2015 0

We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how

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A 10-Point SLA for Sales and Marketing

A 10-Point SLA for Sales and Marketing

Louis Foong September 11, 2015 0

Some things just don’t change. In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We see it and hear about it all the time. We have

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7 Ways to Optimize Demand Generation Programs for Channel Marketing

7 Ways to Optimize Demand Generation Programs for Channel Marketing

Louis Foong August 25, 2015 0

On a recent business trip to Mauritius, I had the opportunity to play a few rounds of golf at the Tamarina Golf Club and Ile aux Cerfs Golf Club. The magical landscape between mountain

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Interesting Infographics: Getting Your Lead Generation Up to Par

Interesting Infographics: Getting Your Lead Generation Up to Par

Louis Foong August 7, 2015 0

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and see if some of these insights can help your business

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Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

Louis Foong August 5, 2015 0

The history of commerce tells us that the more we buy, the cheaper each of those purchased items should be. Big box stores continue to lure and train customers to expect to pay less

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The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

Louis Foong July 28, 2015 0

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced

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B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework

B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework

Louis Foong July 21, 2015 0

There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate Sales Machine.  At one point, Chet used to head 9

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What’s Falling Between the Cracks in Your Lead Generation?

What’s Falling Between the Cracks in Your Lead Generation?

Louis Foong July 14, 2015 0

“Know thy Customer”—the First Commandment of effective marketing. And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Where do you begin? What information

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Interesting Infographics: The Complete Guide To Lead Generation

Interesting Infographics: The Complete Guide To Lead Generation

Louis Foong July 10, 2015 0

Understanding lead generation can make the difference between life and death for a company. With strong lead generation, your business can weather rough spots in other areas and truly shine to your fullest when

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Where is Your Demand Generation Program on the Effectiveness Quotient?

Where is Your Demand Generation Program on the Effectiveness Quotient?

Louis Foong June 30, 2015 0

In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He was excited; they were trying out a new marketing

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