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The Top B2B CMO Challenges

The Top B2B CMO Challenges

Louis Foong April 7, 2015 0

—Turning SMALL Failures into BIG Wins My call to arms last week was for CMOs to go rogue, to be fearless in their marketing innovation and leadership. One particularly distraught email I received was

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If You Dream About Going Rogue, Do It!

If You Dream About Going Rogue, Do It!

Louis Foong March 31, 2015 0

—Be a Fearless CMO, Deliver Exceptional Results    It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. The

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Transform Your B2B Lead Generation with Storytelling

Transform Your B2B Lead Generation with Storytelling

Louis Foong March 24, 2015 1

Go from BORING to ENGAGING   The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. Particularly in the world

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Stimulate Your B2B Lead Generation with Innovation — All It Takes to Get Started Is A Change of Mindset

Stimulate Your B2B Lead Generation with Innovation — All It Takes to Get Started Is A Change of Mindset

Louis Foong March 17, 2015 0

Yes, the snow is still on the ground, and it will be a while before it melts away completely, but Spring is definitely on its way. Spring is a great time to adopt change—in

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CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

Louis Foong March 10, 2015 0

“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C We have been talking about the overlap between B2B and B2C marketing, the common challenges, the

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What’s Holding Back Your B2B Lead Generation?

What’s Holding Back Your B2B Lead Generation?

Louis Foong March 3, 2015 4

“Let it Go, Let it Go…Can’t Hold It Back Anymore” FROZEN. It’s easy to say that and feel that way too when you live in Canada or the North Eastern United States. It’s been

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The 4 Stages of the B2B Lead Generation Lifecycle

The 4 Stages of the B2B Lead Generation Lifecycle

Louis Foong February 24, 2015 0

Nurturing through Every Stage Until the Magic Happens Traditionally, we used to speak of the sales funnel and how it’s important to make sure you filter down the best quality leads, progressing them to

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Interesting Infographics:  Nurture Your Leads With Narrative

Interesting Infographics: Nurture Your Leads With Narrative

Louis Foong February 20, 2015 2

Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds

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Sneak Preview: “30-Day Demand Generation Detox Diet”

Sneak Preview: “30-Day Demand Generation Detox Diet”

Louis Foong February 18, 2015 0

I have just finished writing an e-book, “30-Day Demand Generation Detox Diet” and it’s due to launch very soon. This book is a stepping stone to enter the next phase of my career where

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The New Paradigm in B2B Lead Nurturing  —Perhaps It’s Time to Cleanse Your Sins!

The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!

Louis Foong January 27, 2015 0

I am not a very deeply religious person, but I do have the greatest respect and regard for all religions. Much more than that, I have a curiosity for how religions influence cultures and

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