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The New Paradigm in B2B Lead Nurturing  —Perhaps It’s Time to Cleanse Your Sins!

The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!

Louis Foong January 27, 2015 0

I am not a very deeply religious person, but I do have the greatest respect and regard for all religions. Much more than that, I have a curiosity for how religions influence cultures and

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Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?

Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?

Louis Foong January 20, 2015 0

We fear what we don’t know. How seriously then do we attempt to fathom the deepest, hidden, invisible actions and behaviours of our customers? Can we even do that? What does it involve? Let’s

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Interesting Infographics:  Nurturing the Sales Funnel Using Social Media

Interesting Infographics: Nurturing the Sales Funnel Using Social Media

Louis Foong January 16, 2015 0

How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do  you nurture your prospects in today’s digital and social media savvy world? This interesting infographic

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CMO Spotlight: 5 Questions B2B Marketers Should Ask

CMO Spotlight: 5 Questions B2B Marketers Should Ask

Louis Foong January 13, 2015 0

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM “This is pretty achievable – initiate something that no one expects you to do and really try.” In response to the great feedback on our

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Interesting Infographics: 10 Ways to Convert More Customers Using Psychology

Interesting Infographics: 10 Ways to Convert More Customers Using Psychology

Louis Foong January 9, 2015 0

In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology.  Some of the examples are from a traditional B2C environment but I can

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New Year’s Resolutions for Your B2B Lead Generation Playbook

New Year’s Resolutions for Your B2B Lead Generation Playbook

Louis Foong January 6, 2015 1

Whether you have had a great year or a disappointing one, the general sentiment at the end of the year is usually the same—“Glad this one is over” and “Hello New Year”. Around the

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B2B Marketing and Lead Generation Gifts for 2014

B2B Marketing and Lead Generation Gifts for 2014

Louis Foong December 23, 2014 1

No matter how different one year may be from any other year, towards the end, it’s always like this—individuals and businesses are in a mad rush to get everything done before the holidays. And

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CMO Leadership and B2B Lead Generation Lessons in 2014

CMO Leadership and B2B Lead Generation Lessons in 2014

Louis Foong December 15, 2014 1

At the start of this year, we started the monthly CMO Spotlight Series. We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. To round off the year, here is

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10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

Louis Foong December 2, 2014 1

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. “Content is King”, “Content is Queen”, “Content is the Oxygen

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The Evolution of B2B Marketing—Brain to Brain

The Evolution of B2B Marketing—Brain to Brain

Louis Foong November 25, 2014 0

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that

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