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B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework

B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework

Louis Foong July 21, 2015 0

There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate Sales Machine.  At one point, Chet used to head 9

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What’s Falling Between the Cracks in Your Lead Generation?

What’s Falling Between the Cracks in Your Lead Generation?

Louis Foong July 14, 2015 0

“Know thy Customer”—the First Commandment of effective marketing. And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Where do you begin? What information

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Interesting Infographics: The Complete Guide To Lead Generation

Interesting Infographics: The Complete Guide To Lead Generation

Louis Foong July 10, 2015 0

Understanding lead generation can make the difference between life and death for a company. With strong lead generation, your business can weather rough spots in other areas and truly shine to your fullest when

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Where is Your Demand Generation Program on the Effectiveness Quotient?

Where is Your Demand Generation Program on the Effectiveness Quotient?

Louis Foong June 30, 2015 0

In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He was excited; they were trying out a new marketing

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Is Your Customer in the Driving Seat?

Is Your Customer in the Driving Seat?

Louis Foong June 23, 2015 0

At the recent 2015 Honda Indy Toronto, cheering fans once again had the opportunity to experience the thrill and adrenalin of car racing. Josef Newgarden led his teammate Luca Filippi across the finish line

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A 14-Point Credo for the B2B Demand Generation Samurai

A 14-Point Credo for the B2B Demand Generation Samurai

Louis Foong June 16, 2015 0

We are at the halfway mark for 2015. The year has seen a lot happen around the world—good, bad and ugly. From the world’s first fully sustainable, zero-carbon, zero-waste city completing Phase 1 (Masdar

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4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean

4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean

Louis Foong June 5, 2015 0

Each time I visit the beautiful island of Mauritius or Santorini in Greece, I take in the extraordinary sights and sounds of island life and marvel at the mysteries of the ocean. The human

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Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing

Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing

Louis Foong May 26, 2015 0

“Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen early and rapid results with automation. There are some

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The Top B2B CMO Challenges

The Top B2B CMO Challenges

Louis Foong April 7, 2015 0

—Turning SMALL Failures into BIG Wins My call to arms last week was for CMOs to go rogue, to be fearless in their marketing innovation and leadership. One particularly distraught email I received was

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