Lead Generation »

4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean

4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean

Louis Foong June 5, 2015 0

Each time I visit the beautiful island of Mauritius or Santorini in Greece, I take in the extraordinary sights and sounds of island life and marvel at the mysteries of the ocean. The human

Read More »
Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing

Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing

Louis Foong May 26, 2015 0

“Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen early and rapid results with automation. There are some

Read More »
The Top B2B CMO Challenges

The Top B2B CMO Challenges

Louis Foong April 7, 2015 0

—Turning SMALL Failures into BIG Wins My call to arms last week was for CMOs to go rogue, to be fearless in their marketing innovation and leadership. One particularly distraught email I received was

Read More »
If You Dream About Going Rogue, Do It!

If You Dream About Going Rogue, Do It!

Louis Foong March 31, 2015 0

—Be a Fearless CMO, Deliver Exceptional Results    It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. The

Read More »
Transform Your B2B Lead Generation with Storytelling

Transform Your B2B Lead Generation with Storytelling

Louis Foong March 24, 2015 1

Go from BORING to ENGAGING   The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. Particularly in the world

Read More »
Stimulate Your B2B Lead Generation with Innovation — All It Takes to Get Started Is A Change of Mindset

Stimulate Your B2B Lead Generation with Innovation — All It Takes to Get Started Is A Change of Mindset

Louis Foong March 17, 2015 0

Yes, the snow is still on the ground, and it will be a while before it melts away completely, but Spring is definitely on its way. Spring is a great time to adopt change—in

Read More »
CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

Louis Foong March 10, 2015 0

“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C We have been talking about the overlap between B2B and B2C marketing, the common challenges, the

Read More »
What’s Holding Back Your B2B Lead Generation?

What’s Holding Back Your B2B Lead Generation?

Louis Foong March 3, 2015 4

“Let it Go, Let it Go…Can’t Hold It Back Anymore” FROZEN. It’s easy to say that and feel that way too when you live in Canada or the North Eastern United States. It’s been

Read More »
The 4 Stages of the B2B Lead Generation Lifecycle

The 4 Stages of the B2B Lead Generation Lifecycle

Louis Foong February 24, 2015 0

Nurturing through Every Stage Until the Magic Happens Traditionally, we used to speak of the sales funnel and how it’s important to make sure you filter down the best quality leads, progressing them to

Read More »