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CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

Louis Foong March 10, 2015 0

“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C We have been talking about the overlap between B2B and B2C marketing, the common challenges, the

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What’s Holding Back Your B2B Lead Generation?

What’s Holding Back Your B2B Lead Generation?

Louis Foong March 3, 2015 4

“Let it Go, Let it Go…Can’t Hold It Back Anymore” FROZEN. It’s easy to say that and feel that way too when you live in Canada or the North Eastern United States. It’s been

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The 4 Stages of the B2B Lead Generation Lifecycle

The 4 Stages of the B2B Lead Generation Lifecycle

Louis Foong February 24, 2015 0

Nurturing through Every Stage Until the Magic Happens Traditionally, we used to speak of the sales funnel and how it’s important to make sure you filter down the best quality leads, progressing them to

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Interesting Infographics:  Nurture Your Leads With Narrative

Interesting Infographics: Nurture Your Leads With Narrative

Louis Foong February 20, 2015 2

Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds

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Sneak Preview: “30-Day Demand Generation Detox Diet”

Sneak Preview: “30-Day Demand Generation Detox Diet”

Louis Foong February 18, 2015 0

I have just finished writing an e-book, “30-Day Demand Generation Detox Diet” and it’s due to launch very soon. This book is a stepping stone to enter the next phase of my career where

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The New Paradigm in B2B Lead Nurturing  —Perhaps It’s Time to Cleanse Your Sins!

The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!

Louis Foong January 27, 2015 0

I am not a very deeply religious person, but I do have the greatest respect and regard for all religions. Much more than that, I have a curiosity for how religions influence cultures and

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Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?

Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?

Louis Foong January 20, 2015 0

We fear what we don’t know. How seriously then do we attempt to fathom the deepest, hidden, invisible actions and behaviours of our customers? Can we even do that? What does it involve? Let’s

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Interesting Infographics:  Nurturing the Sales Funnel Using Social Media

Interesting Infographics: Nurturing the Sales Funnel Using Social Media

Louis Foong January 16, 2015 0

How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do  you nurture your prospects in today’s digital and social media savvy world? This interesting infographic

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CMO Spotlight: 5 Questions B2B Marketers Should Ask

CMO Spotlight: 5 Questions B2B Marketers Should Ask

Louis Foong January 13, 2015 0

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM “This is pretty achievable – initiate something that no one expects you to do and really try.” In response to the great feedback on our

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Interesting Infographics: 10 Ways to Convert More Customers Using Psychology

Interesting Infographics: 10 Ways to Convert More Customers Using Psychology

Louis Foong January 9, 2015 0

In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology.  Some of the examples are from a traditional B2C environment but I can

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