11 Oct |
The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective |
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In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This is an ongoing debate and a quick search on Google will show you that the range of opinions is fairly wide. The range of actual cost estimates is even bigger. The reason for this is mainly because individuals and organizations have diverse definitions of a lead. With the varying criteria that exist out there, it’s inevitable that the comparison is apples to oranges rather than apples to apples. [caption id="attachment_1041" align="alignleft"
Read more...26 Jul |
Effectiveness of Social Media Marketing for B2B – The Debate Rages On |
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Popularity is a strange thing – whether it is a high visibility brand, a car, a pop star – as the popularity charts go up the numbers on the opposite side start to grow too. It’s true, die-hard fans will always have a community that looks down on them (their taste). Same is the case with Social Media Marketing (SMM). You can love it, hate it, but you can’t ignore it. And so it continues to be a topic of debate in the world of business. How effective really is it? Is it only the racehorse for the consumer market or can B2B marketers gain significant ROI from social media marketing? I
Read more...19 Jul |
Comparing Centralized vs. Decentralized Marketing – Finding Middle Ground |
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My post last week drew some crossfire between my friends in the C Suite and their senior marketing managers. I raised the question about whether the bean counters were stifling marketing creativity and it looks like I may have ruffled some feathers! No problem with that – a debate is always good. However, I thought I’d take the opportunity this week to compare a Centralized vs. a Decentralized marketing set-up. I believe that both have their merits and an organization that finds middle ground will be the most successful overall – with lead generation, marketing programs and
Read more...28 Jun |
Marketing Automation WILL NOT Help You Make More Sales |
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When was the last time everything that was meant to, or should have happened from a marketing perspective, actually happen? Marketing automation vendors would have you believe that their tool is the answer to all your needs – think again. These are the days of under-resourced and under-funded marketing departments. The funny thing is, in many instances, the finance departments are the ones enthusiastic about implementing this automation play as all they can envision is savings down the road. In reality, what ends up happening is that marketing turns their focus on feeding the automation
Read more...19 Apr |
Do People Provide False Contact Information Online? 69% of the time! |
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It’s true! Landing pages and web forms can bring inaccurate information into your database. Landing pages are increasingly gaining ground as a popular online marketing tactic. Organizations include a strategically designed landing page in their package of marketing tools because it offers them the opportunity to ask for visitor information. From downloading a whitepaper in exchange for an email address to requesting a free trial by providing more detailed contact information, individuals do respond to a compelling call-to-action in a landing page that catches their attention. I read an
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