05 Jan |
Marketing Resolutions for 2012—Pick One, Many or All! |
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The number of people who get stumped by the question, “What’s your New Year’s resolution?” is huge. The pressure is all around and breathing down our necks…what if you are asked the question and don’t have an answer. We have all done it at some point; made up an impromptu resolution rather than appear laid-back and non-ambitious in front of people we believe are important to us. The thing is, on a personal level, making up resolutions that you really have not thought about and don’t care to strive for may be okay. After all, you are accountable to yourself. At an
Read more...20 Dec |
A Review of the Top B2B Lead Generation Posts of 2011 |
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Looking back over 2011, first thank you to everyone who has taken the time to read my posts and join in the conversation and improving approaches to B2B lead generation. If you are new to the blog or a regular subscriber, I thought it would be helpful to summarize the top five B2B lead generation blog posts of 2011 based on total readership, starting with the most popular: 1. Why Aren’t Your Sales People Following Up on Leads Provided by Marketing? It’s true isn’t it? That’s a fairly common situation in the B2B market. When the numbers are down and falling short of target,
Read more...29 Nov |
Social Media for B2B and B2C—A Carnival of Grasshoppers? |
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Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a “grasshopper” as a term of endearment for one who still has a lot to learn. A quick Google search led me to a scene I remember and I’d like to share it with you. Take a look— Now I’m not claiming to be like Master Po—mainly because I am neither blind nor old! But I was struck at the time by the old man who could see and hear things that others (including the young “grasshopper” boy) could not. My reason for bringing this up here on my blog is because I see a lot of
Read more...17 Nov |
LEADing Numbers: Connecting |
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According to Wikipedia, there are 205 active social networking sites. When it comes time for your business to be involved in social media – which site do you choose? Who is using the site and which sites are your prospects using so you can try to get engaged in the conversation? If you are a regular reader of my blog, you know I am still challenging B2B marketers on how to effectively monetize social media for B2B Demand Generation but I thought it would be interesting to list some statistics about connecting with people over social media as a starting point. 1.
Read more...08 Nov |
LEADing Numbers: Featuring Marketing Priorities |
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Continuing our weekly feature of LEADing Numbers: 1. Top Three Priorites for US Marketers in 2011 are: improving segmentation and targeting, integrating into social channels, leveraging social data and increasing relevancy via dynamic content. 2. According to the SageFrog survey, the top sources of lead generation are, in order from most leads to the least leads: referrals trade shows and events online marketing email marketing public relations advertising direct mail telemarketing I think the question should have been which area is the most effective at delivering sales ready leads,
Read more...01 Nov |
LEADing Numbers |
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I thought we would start some regular features on this blog, starting with a weekly round up of interesting statistics and numbers: 1. 91% of email users have unsubscribed from a company email they previously opted-in to. (source: Hubspot). People whether consumers or executives only want to receive information and news relevant and interesting to them. What are you doing to prevent this attrition rate on your email list? 2. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook (source Hubspot). Really? This still does not convince me that B2B demand
Read more...25 Oct |
Social Media for B2B Marketers: Brand Recognition and What Else? |
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Several months ago, I commented on my blog about Dell’s social media initiatives and the much touted case study of their “success”. Any good marketer should learn from past mistakes and refine demand generation tactics to deliver greater results and ROI. I thought it worthwhile to look back and see if Dell’s strategy has evolved and improved. Dell has been running its Trade Secrets campaign using Twitter, Facebook and various blogs. The campaign encourages users to share their experiences and tips about the new Dell Vostro V130. With over 1500 contributions, Dell has gathered enough
Read more...04 Oct |
Lessons from Facebook Addicts |
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I’ve been seeing and hearing so much lately about how individuals can’t do without their daily (or is that hourly?) fix of Facebook that I decided to rock the boat a little bit. So I took an intended Facebook vacation last week. My “vacation” wasn’t as simple as just not logging into my account. I went as far as deactivating my account. Now did that rock the boat, and how! People were going crazy and asking me if I was okay or if they had done anything wrong. The reactions I got were so quick, so strong and so emphatic it was as though I had really done something unimaginable.
Read more...20 Sep |
Infographics – Why and How You Should Use Them |
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People love stories. But in these days of digital mania where time is more precious than it ever was before, they love to “hear” and “see” stories much more than they like to read them. So if your company has a great story about what’s happening in your industry, or something interesting that your target audience would benefit from knowing about, you’ve got to find a way to say it in a simple, appealing and quick manner. Remember the KISS rule? The recent popularity of Infographics reinforces the old adage, “a picture is worth a thousand words”. As the term suggests, an
Read more...01 Sep |
Ways to Leverage Video Marketing for B2B |
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A Guest Blog Post by Internet Marketing and Social Media Expert, Liana Ling I hope you enjoyed reading my guest post last week, the first in a short series on Internet marketing and social media. This week I’d like to draw your attention to a medium that has always been considered extremely powerful and yet, possibly the most under-utilized by marketers. Video marketing has yet to be explored to its full potential and definitely has a long way to go in the B2B marketing space. And yet, statistics clearly show the steadily increasing numbers as far as video viewing and penetration is
Read more...
