22 Dec

LEADing Numbers: Holiday Edition

Since we are in the midst of the holiday season, we found some holiday statistics to share with you. For those of you thinking – how is this relevant to B2B lead generation – successful lead generation does not exist in a vacuum. Knowing events and other factors that affect your prospects and customer base is an important part of building a successful lead generation campaign. I also challenge you to think about how you can use this information to incorporate into your playbook.

 

1.  First, even though it is the holidays – keep blogging and posting outstanding content! Remember:  B2B companies who blog generate 67% more leads than companies who do not (source: Hubspot);

2.  The biggest shopping challenges for Canadians:

3.  According to the National Retailers Federation who conducted a 2011 survey with consumers:

• Average amount consumers plan to spend for gifts:  $515.94
• Average amount consumers plan to spend on holiday decorations:  $46.73
• Average amount consumers plan to spend on holiday food:  $96.75
• Percentage of consumers who plan to purchase items for themselves:  56.9%
• Percentage of consumers who plan to participate in holiday activities:  91%

4.  Did you buy a Christmas tree this year? According to Statistics Canada in 2010:

• $56.6 million in farm cash receipts from people purchasing Christmas trees
•  Value of Christmas trees exported from Canada:  $28.4 million in value or 1.77 million trees
• Importing artificial Christmas trees into Canada:  $44 million in value

 

5.  Finally, I had to include some social media statistics. During your holiday shopping have you “Liked” a brand on Facebook? Here is what it really means when customers “Like” a brand on Facebook (according to the Marketers!):

 

Wishing you all Happy Holidays!