13 Apr |
Account Mapping and Intelligence – A waste of time or worth the effort? |
 |
Do it right or pay the price. In one of my earlier blog posts, I mentioned that the best list for any B2B marketer to acquire is not one that is bought but one that is built and carefully nurtured over time. A good list for B2B lead generation must have a solid foundation for building organizational history. Sounds logical and easy, doesn’t it? The reality is that small and larger companies alike are having real issues staying on course. In the absence of a well-defined and disciplined process to build and maintain their internal list, several organizations are pouring money down the
Read more...03 Feb |
To Spike, or Not to Spike: that is the question |
|
I’m feeling inspired by Shakespeare here but unlike Hamlet, it’s not a question I would ponder. Rather, it is a rhetorical question and my answer would always be “don’t spike”. I agree; a challenging economy and value-conscious customers are making it increasingly difficult for organizations to stay afloat, let alone meet sales targets. Added to that is the pressure of getting to customers before your competitors do. A “quick fix” might seem like the ideal solution. Enter a spike marketer who may be able to deliver the quick boost you’re looking for to improve your sales.
Read more...22 Dec |
Recipes from the World’s Best Chef – My Christmas Gift to You! |
|
In case you’re wondering about the title of this blog post, let me tell you at the outset that I am neither a chef, nor am I the world’s best. BUT, I am very excited that my niece, Stacey Lee Chan is indeed the world’s best chef! Stacey won the gold at the prestigious “Chaines des Rotisseurs Jeunes Chef Rotisseurs” 2010 world final in Helsinki, an annual highly regarded competition in the culinary world. Go Stacey! Stuck for holiday meal ideas? Now you know about the world’s best chef — this is my special Christmas gift to you! Check out Stacey’s Blog for her favourite
Read more...17 Aug |
Broad based demand vs. tiering: which to choose? |
|
Revenue and sales volume should determine your marketing strategy Should your business target broad based demand or focus on a tiered marketing structure? In other words, should you put all your eggs in one basket or have a finger in every pie! The answer requires a careful analysis of the demand for your product/service and the role each market segment plays in your revenue. As a service provider, for example, where does a larger share of your revenue come from – the general public (the broadest category), enterprise (the next largest) or strategic accounts (the smallest group)? It
Read more...
