24 Jan

Let’s Put Social Media in Its “Place”…Remember that it cannot “Replace” Sales

At a recent business networking event, an excited senior executive was telling me all about his B2B organization’s brand new social media marketing strategy. I was curious to know what kind of results the company is expecting to see. With much enthusiasm and palpable optimism, the executive told me they were planning to increase market share by 20% over the last year. Not a bad target I thought, although I did not ask for details on numbers. Yet, when I probed further to ask what other sales and marketing initiatives were being put in place to achieve that goal the answer shocked, but

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17 Jan

Does Your Social Media Image Match Ground Realities…or is it up in the air?

Big brands are quick to communicate their “brand promise” across marketing channels. With the rapid evolution and near total adoption of social media marketing, it is now much faster and easier to communicate with your stakeholders. What the big boys need to keep in mind, however, is that actions do speak louder than words. Your website, company blog, Facebook and Twitter pages can say great things about your commitment to quality, customer service, blah, blah, blah…but if your target audience does not see this reflected in actual experience with your brand then you have a problem

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