30 Jun

Customer Referrals Act as CRM Catalysts across Social Media

Nurture existing customers in CRM with social media to get repeat and referral business One happy customer is worth a hundred (or more) in your CRM system. Sounds like a cliché? Well, maybe; but it’s one of those eternal truths which, if you believe in and remember, will take you a long way down the road of successful customer relationship management. It’s easy to pour enthusiasm, effort, ideas (and money!) into B2B lead generation because there is that gleaming pot of gold to aim for – revenue and profits. But the repeat and referral business you can get from existing customers is worth much more. Tap into the power of customer referrals via social media and you have an armoury of silver bullets, not snake oil. To nurture your existing customers, consider using social media and online marketing tools like: Customer case studies on a blog Video testimonials Social media recommendations from customers, associates, partners and suppliers An online product demonstration via YouTube – for new and potential customers A Q&A forum where queries are answered by your company and your long standing customers “Listen” to what existing customers are saying about your

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