14 Feb

Love Struck, Infatuated or Just in Awe of Social Media?

It’s time to pursue a meaningful relationship… It was another red carpet night in tinsel town this past Sunday; the 2012 Grammy Awards at The Staples Center in LA were watched by music fans worldwide. Personally, although I did not watch the entire show, I could not help but think about how the glamour, gizmos and digitally created music of today did not even come close to the magic that Sir Paul McCartney stirred up. Sitting on a stool with a single microphone in front of him, a white suit minus any bling, a string and piano orchestra, and Eagles star, Joe Walsh to accompany him on

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17 Jan

Does Your Social Media Image Match Ground Realities…or is it up in the air?

Big brands are quick to communicate their “brand promise” across marketing channels. With the rapid evolution and near total adoption of social media marketing, it is now much faster and easier to communicate with your stakeholders. What the big boys need to keep in mind, however, is that actions do speak louder than words. Your website, company blog, Facebook and Twitter pages can say great things about your commitment to quality, customer service, blah, blah, blah…but if your target audience does not see this reflected in actual experience with your brand then you have a problem

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04 Oct

Lessons from Facebook Addicts

I’ve been seeing and hearing so much lately about how individuals can’t do without their daily (or is that hourly?) fix of Facebook that I decided to rock the boat a little bit. So I took an intended Facebook vacation last week. My “vacation” wasn’t as simple as just not logging into my account. I went as far as deactivating my account. Now did that rock the boat, and how! People were going crazy and asking me if I was okay or if they had done anything wrong. The reactions I got were so quick, so strong and so emphatic it was as though I had really done something unimaginable.

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