10 Aug

Teleprospecting: An Effective Lead Generation and Qualification Vehicle

Teleprospecting qualifies hot leads to help you take action before your competitors do Phone hang-ups and door slams are the most dreaded situations for sales people anywhere. Ever considered teleprospecting to help your team?  While many haven’t heard of teleprospecting and some confuse it with telemarketing, there are a few forward-thinking businesses that taken advantage of its ability to qualify hot leads and jump ahead of their competitors. Is it for you? B2B teleprospecting is an effective lead generation and qualification vehicle that helps companies cut to the chase and get down to the business of selling. Rather than have a large database of potential customers that may or may not pan out, teleprospecting sniffs out the clients who are really interested and increases your chances of success. Good teleprospectors are trained and qualified. They have experience dealing with high-level company executives and are skilled at drawing out pain-points to identify clients who are seriously considering using your product or services. It’s far more cost-effective to let a teleprospecting company sift out genuine prospects than have your sales people spend time and effort on

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12 Jul

Uniting Sales and Marketing Under One Umbrella

Sales and marketing must work together to convert lead generation activities into a loyal customer base Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong disconnect between their sales and marketing initiatives. The gap between B2B lead generation, conversion and CRM occurs because sales and marketing departments function as independent units (often at odds with each other). Instead, they should be working together to close the deal and cement the relationship. Companies that have aligned marketing and sales goals are the ones that get results. There is no definite point at which marketing stops and sales begins. Simply stated, sales and marketing must work hand-in-hand from end-to-end! How do you get sales and marketing to join forces? Integrated marketing: This involves integrating all marketing and sales tools, activities and resources to convert leads into customers. Online or offline marketing and sales efforts must convey the same message and level of intensity in order to be effective. In other words, lead generation, sales promotion and lead management must share

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