11 Oct |
The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective |
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In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This is an ongoing debate and a quick search on Google will show you that the range of opinions is fairly wide. The range of actual cost estimates is even bigger. The reason for this is mainly because individuals and organizations have diverse definitions of a lead. With the varying criteria that exist out there, it’s inevitable that the comparison is apples to oranges rather than apples to apples. [caption id="attachment_1041" align="alignleft"
Read more...22 Dec |
Recipes from the World’s Best Chef – My Christmas Gift to You! |
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In case you’re wondering about the title of this blog post, let me tell you at the outset that I am neither a chef, nor am I the world’s best. BUT, I am very excited that my niece, Stacey Lee Chan is indeed the world’s best chef! Stacey won the gold at the prestigious “Chaines des Rotisseurs Jeunes Chef Rotisseurs” 2010 world final in Helsinki, an annual highly regarded competition in the culinary world. Go Stacey! Stuck for holiday meal ideas? Now you know about the world’s best chef — this is my special Christmas gift to you! Check out Stacey’s Blog for her favourite
Read more...23 Nov |
How to Avoid Becoming the Next Demand Generation Horror Show Star! |
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Having been in this industry for close to 2 decades, I have seen some real horror stories. Companies spending obscene amounts of money on lead generation — from inbound and outbound marketing to sales automation, leads database management, telemarketing, advertising, PR, direct marketing, and so on. Budgets blown away mindlessly and bank-breaking campaigns bringing little or no ROI. Sales reps suffering nervous breakdowns and senior executives coming under the axe for not meeting targets. Scary. If all of these are not horror stories, then I don’t know what else to call them. How
Read more...10 Aug |
Teleprospecting: An Effective Lead Generation and Qualification Vehicle |
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Teleprospecting qualifies hot leads to help you take action before your competitors do Phone hang-ups and door slams are the most dreaded situations for sales people anywhere. Ever considered teleprospecting to help your team? While many haven’t heard of teleprospecting and some confuse it with telemarketing, there are a few forward-thinking businesses that taken advantage of its ability to qualify hot leads and jump ahead of their competitors. Is it for you? B2B teleprospecting is an effective lead generation and qualification vehicle that helps companies cut to the chase and get down
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