07 Feb |
Is Your LinkedIn Marketing Strategy Generating Business Leads or Just More Noise? |
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How useful and effective is LinkedIn for B2B lead generation? I’ll begin by saying what I have seen in recent times—I see LinkedIn as being a good forum of exchange for B2B marketers. Unlike more “personal” channels like Facebook, executives come together on a “professional” platform offering opinions and industry perspectives using LinkedIn Answers. Some of the most exciting management positions are sought and offered on LinkedIn Jobs. B2B events are announced and promoted using LinkedIn Events. Company websites and blogs are promoted via LinkedIn profile pages of organizations
Read more...31 Jan |
Facebook: What have you done for me lately? |
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As a B2B marketer your quest is primarily to find new, quality leads. You may have a mix of lead generation tactics and processes that have worked for you and some that didn’t. In recent times, you may have also tried Facebook marketing. Did it do something for you…by way of lead generation? I’ve been thinking a lot about social media and why it appears so exciting for marketers in general. So, does the leading social media channel, Facebook have B2B fans? I think it certainly does. Just like the star-struck fans of a Hollywood celebrity or pop star—fans that swoon at a
Read more...17 Jan |
Does Your Social Media Image Match Ground Realities…or is it up in the air? |
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Big brands are quick to communicate their “brand promise” across marketing channels. With the rapid evolution and near total adoption of social media marketing, it is now much faster and easier to communicate with your stakeholders. What the big boys need to keep in mind, however, is that actions do speak louder than words. Your website, company blog, Facebook and Twitter pages can say great things about your commitment to quality, customer service, blah, blah, blah…but if your target audience does not see this reflected in actual experience with your brand then you have a problem
Read more...22 Mar |
Social Media and B2B Lead Generation…A definite work in progress |
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- Take the statistics with a grain of salt A recent Survey by Hubspot, “The 2011 State of Inbound Marketing” offers statistics on the average cost per lead for Inbound vs. Outbound marketing in 2010-2011 for North American companies. With social media budgets increasing between 2010 and 2011, social media channels seem to surpass paid search for inbound marketing. eMarketer quotes this survey and opines that inbound leads via blogs and social media are the least expensive inbound leads (actually, they use the term “cheapest leads”!) I’d like to examine this statement –
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