05 Jan |
Marketing Resolutions for 2012—Pick One, Many or All! |
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The number of people who get stumped by the question, “What’s your New Year’s resolution?” is huge. The pressure is all around and breathing down our necks…what if you are asked the question and don’t have an answer. We have all done it at some point; made up an impromptu resolution rather than appear laid-back and non-ambitious in front of people we believe are important to us. The thing is, on a personal level, making up resolutions that you really have not thought about and don’t care to strive for may be okay. After all, you are accountable to yourself. At an
Read more...22 Dec |
LEADing Numbers: Holiday Edition |
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Since we are in the midst of the holiday season, we found some holiday statistics to share with you. For those of you thinking – how is this relevant to B2B lead generation – successful lead generation does not exist in a vacuum. Knowing events and other factors that affect your prospects and customer base is an important part of building a successful lead generation campaign. I also challenge you to think about how you can use this information to incorporate into your playbook. 1. First, even though it is the holidays – keep blogging and posting outstanding
Read more...24 Nov |
Blogging – the LEADing Numbers |
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I thought we would focus on blogging this week as it continues to be a staple in corporate social and online strategies. From my perspective, there has been explosion of bad B2B blogs because they are blatantly self-promotional or simply repeating the same content over and over. I continue my treasure hunt for quality, informative B2B blogs and hope to share my list with you. In the meantime, if your company has a blog or you are considering starting a blog (if you do not have one – you are very behind!), here are some numbers to consider: 1. Who Is Blogging? two thirds of bloggers
Read more...17 Nov |
LEADing Numbers: Connecting |
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According to Wikipedia, there are 205 active social networking sites. When it comes time for your business to be involved in social media – which site do you choose? Who is using the site and which sites are your prospects using so you can try to get engaged in the conversation? If you are a regular reader of my blog, you know I am still challenging B2B marketers on how to effectively monetize social media for B2B Demand Generation but I thought it would be interesting to list some statistics about connecting with people over social media as a starting point. 1.
Read more...02 Nov |
The Many Faces of “Lead Generation” – Trick or Treat? |
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Halloween has come and gone again and each year one marvels at the ingenuity and creativity of costumes, masks and disguises. The trick-or-treaters come around no matter what the weather with their bags open and outstretched for candy. Not to forget the adults who dress up and grab their share of fun at work or with friends and family. For some players in the lead generation industry, Halloween is gradually becoming a year-round event. You can see all kinds of tools, techniques and tactics disguised as “lead generation strategies” to fool indiscriminate marketers. Just like those
Read more...01 Nov |
LEADing Numbers |
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I thought we would start some regular features on this blog, starting with a weekly round up of interesting statistics and numbers: 1. 91% of email users have unsubscribed from a company email they previously opted-in to. (source: Hubspot). People whether consumers or executives only want to receive information and news relevant and interesting to them. What are you doing to prevent this attrition rate on your email list? 2. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook (source Hubspot). Really? This still does not convince me that B2B demand
Read more...25 Oct |
Social Media for B2B Marketers: Brand Recognition and What Else? |
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Several months ago, I commented on my blog about Dell’s social media initiatives and the much touted case study of their “success”. Any good marketer should learn from past mistakes and refine demand generation tactics to deliver greater results and ROI. I thought it worthwhile to look back and see if Dell’s strategy has evolved and improved. Dell has been running its Trade Secrets campaign using Twitter, Facebook and various blogs. The campaign encourages users to share their experiences and tips about the new Dell Vostro V130. With over 1500 contributions, Dell has gathered enough
Read more...25 Aug |
SEO Fundamentals – Separating Jargon from What Really Works! |
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A Guest Blog Post by Internet Marketing and Social Media Expert, Liana Ling Louis invited me to be a guest blogger for a short series to share some insights into Internet marketing and social media. Although many people have written about it, I wanted to start this series off with some SEO basics (search engine optimization). With all the information (and mis-information!) available out there, we continue to see business owners who are not up to speed with SEO fundamentals and B2B marketing departments that have not invested adequate resources or strategic thought into optimizing their
Read more...09 Aug |
Who’s Running Your Marketing? |
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It’s not uncommon to see newbie, tech-savvy, social marketers display their impatience with the “grey brigade”. It’s equally common to see experienced, mature heads shaking disapprovingly at Generation Y who are “still green behind their ears”. The challenge in many B2B marketing situations is that it’s either the ‘grey’ or the ‘green’ in a position of power and calling the shots. Now ideally, the two should blend well so that new age technologies can be optimally leveraged with the valuable mingling of experience. Corporate America is seeing the increasing surge of
Read more...22 Mar |
Social Media and B2B Lead Generation…A definite work in progress |
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- Take the statistics with a grain of salt A recent Survey by Hubspot, “The 2011 State of Inbound Marketing” offers statistics on the average cost per lead for Inbound vs. Outbound marketing in 2010-2011 for North American companies. With social media budgets increasing between 2010 and 2011, social media channels seem to surpass paid search for inbound marketing. eMarketer quotes this survey and opines that inbound leads via blogs and social media are the least expensive inbound leads (actually, they use the term “cheapest leads”!) I’d like to examine this statement –
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