http://www.louisfoong.com/uniting-sales-and-marketing-under-one-umbrella/ a B2B Lead Generation Blog Tue, 31 Jan 2012 15:57:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.louisfoong.com/uniting-sales-and-marketing-under-one-umbrella/comment-page-1/#comment-233 The Challenges that B2B Marketers Find the Most Difficult to Overcome | LEADership by Louis Foong Tue, 22 Nov 2011 20:19:04 +0000 http://www.louisfoong.com/?p=368#comment-233 [...] “Lack of alignment between sales and marketing.” Of course! Read a previous post where I talked about how you can achieve alignment. [...] [...] “Lack of alignment between sales and marketing.” Of course! Read a previous post where I talked about how you can achieve alignment. [...]

]]> http://www.louisfoong.com/uniting-sales-and-marketing-under-one-umbrella/comment-page-1/#comment-26 Paul Yetman Mon, 12 Jul 2010 17:40:39 +0000 http://www.louisfoong.com/?p=368#comment-26 In my experience, this disconnect happens at the top with senior execs not understanding how marketing and sales can - and should, work together to grow the business. Symptoms of this disconnect are: 1. sales and marketing plans are crafted in isolation (or not at all), 2. there is no shared accountability for performance targets, 3. role ambiguity - sales is doing marketing and marketing is doing sales, 4. little or no collaboration on targeting, bids, implementation, post-sale customer care. The list goes on... You need a top-down approach to change this mind-set or sales will continue to chase "leads" and marketing will continue to churn out pretty brochures that miss the mark. In my experience, this disconnect happens at the top with senior execs not understanding how marketing and sales can – and should, work together to grow the business. Symptoms of this disconnect are: 1. sales and marketing plans are crafted in isolation (or not at all), 2. there is no shared accountability for performance targets, 3. role ambiguity – sales is doing marketing and marketing is doing sales, 4. little or no collaboration on targeting, bids, implementation, post-sale customer care. The list goes on… You need a top-down approach to change this mind-set or sales will continue to chase “leads” and marketing will continue to churn out pretty brochures that miss the mark.

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