http://www.louisfoong.com/when-does-a-lead-become-a-true-sales-lead/ a B2B Lead Generation Blog Tue, 31 Jan 2012 15:57:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.louisfoong.com/when-does-a-lead-become-a-true-sales-lead/comment-page-1/#comment-288 A Review of the Top B2B Lead Generation Posts of 2011 | LEADership by Louis Foong Tue, 20 Dec 2011 16:29:28 +0000 http://thealeagroupblog.com/?p=42#comment-288 [...] 4. Social Media and B2B Lead Generation…A Definite Work in Progress.  This sums it up – B2B lead generation experts want social media to be effective but continue to struggle to measure and monetize this strategy. There is no doubt in my mind that we will be seeing a lot more inbound leads via blogs and social media; and of course, this is a good thing. It is also natural that it is the least expensive form of getting inbound leads, because of the delivery medium and how affordable it is to any business. Some will argue that “…the great equalizer (social media) has delivered again, reduced costs and increased leads…” My concern with this type of blanket statement is based on the fact that one cannot lose sight of our definition of a sales ready lead. [...] [...] 4. Social Media and B2B Lead Generation…A Definite Work in Progress.  This sums it up – B2B lead generation experts want social media to be effective but continue to struggle to measure and monetize this strategy. There is no doubt in my mind that we will be seeing a lot more inbound leads via blogs and social media; and of course, this is a good thing. It is also natural that it is the least expensive form of getting inbound leads, because of the delivery medium and how affordable it is to any business. Some will argue that “…the great equalizer (social media) has delivered again, reduced costs and increased leads…” My concern with this type of blanket statement is based on the fact that one cannot lose sight of our definition of a sales ready lead. [...]

]]> http://www.louisfoong.com/when-does-a-lead-become-a-true-sales-lead/comment-page-1/#comment-92 The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective | LEADership by Louis Foong Tue, 11 Oct 2011 18:49:50 +0000 http://thealeagroupblog.com/?p=42#comment-92 [...] The true definition of a qualified lead is one that is “actionable” – a marketer can use the lead to engage a prospect into a meaningful dialogue or interaction that [...] [...] The true definition of a qualified lead is one that is “actionable” – a marketer can use the lead to engage a prospect into a meaningful dialogue or interaction that [...]

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